Bharti Airtel, the leading global
telecommunications services provider with
operations in 20 countries across Africa and
Asia, has further consolidated its market
position in Nigeria, demonstrating return on
investment for the company in Africa’s largest
operation.
Fresh statistics from Nigerian Communications
Commission (NCC), the market regulator, show
a continued growth trajectory placing Airtel as
the second largest telecommunications services
provider in terms of customers. This means
that Airtel has now leapfrogged Glo to second
largest network by customer numbers.
According to the report published on the
website of the NCC, (www.ncc.gov.ng) Nigeria,
as at February 2014 recorded total customer
number of 26, 194, 336.00 while Glo, MTN
and Etisalat finished at 24, 490, 650.00, 57,
183, 745.00 and 18,119,397.00, respectively.
Congratulating the team, Christian de Faria,
Airtel Africa CEO, said: “This is a remarkable
feat for Airtel, demonstrating that our
investments, aimed at ensuring a superior
experience for our customers in Nigeria, are
bearing fruit. It is also a clear indication of
the trust that a growing sector of the
population have started to have in us.”
He added: “This achievement has not come
easy and I must congratulate the Airtel team in
Nigeria.
Nigeria continues to be a very
competitive telecoms market and our intention
is to ensure that we continue to innovate and
make life easier for our customers.”
The findings by NCC have corroborated
independent research from Credit Suisse, a
global financial-services group, which in July
last year showed that Airtel’s market share has
improved markedly in Nigeria growing by 21.3
percent, in the ten months leading to April
2013.
Importantly, Credit Suisse noted that
Airtel has the advantage of growing its market
share using the existing, unutilized capacity on
its network.”
Airtel Nigeria’s Chief Executive Officer &
Managing Director, Segun Ogunsanya, said:
“The recent report from the NCC is a glowing
testimony to our collective commitment of
delivering value to our customers and also
becoming the most loved brand in the daily
lives of Nigerians in line with our corporate
vision.
We are extremely pleased that Nigerians
are expressing confidence in our network and
we will continue to excite and delight them
with innovative and affordable mobile
telecommunications solution.
“For us at Airtel Nigeria, this is, indeed, the
beginning of a new journey to reclaiming
market leadership in the highly competitive
telecoms landscape and we are totally
committed to our quest of offering the best
network experience as well as bespoke value
offerings,” he said.
Since the launch in 2010, Airtel has invested
over $1.7bn dollars to expand network
capacity and deepen quality in Nigeria, in a bid
to achieve world-class service quality.
The
company’s launch of its market-leading 3.75G
service in March 2012 and the subsequent roll-
out, has offered unparalleled, high-speed
mobile Internet, across the 36 States of the
Federation and the Federal Capital Territory in
Abuja.
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